Boulevard World

Riyadh, Saudi Arabia
SELA | 2022

Sponsor | Saudi Arabia General Entertainment Authority
Boulevard World incorporates lands inspired by 13 countries from around the world, from France to Morocco and Greece to Japan, plus 12 lands based on international IPs. 

Opened for the 2022 Riyadh Season, Brock Larsen led master planning and creative concept this Saudi Arabian theme park with Tony Christopher for SELA, with Larry Nelson as consulting designer.

Boulevard World features the largest artificial lake in the world, where visitors can enjoy riding submarines for the first time in the city of Riyadh. Other attractions include the Combat Village and the Super Hero Village.
Key Project Highlights
  • Built in 4 months for 3.5 billion SAR 
  • Park attracted 3 million visitor in first 3 months

Project Images

Design Phase

Construction Phase